TEAGUE | ParkQuest

The kind of ‘possible’ that gets us excited at TEAGUE is when technology’s role is more enabler than hero. When tech becomes so integrated and unburdened that we don’t think of it as technology anymore, but as an extension of every moment. It’s with this premise that we looked at the theme park experience.

Theme parks are the place for children to relive fairy tale stories, and now more than ever before, content stakeholders are looking for new ways to bridge the narrative strands between motion pictures and the digital world with tangible products and services in one cohesive ecosystem. We started thinking of what that bridge could look like, and the value that it could provide—not just to the child, but also to the family as a whole. With technology as our enabler we imagined a different kind of experience and from there our vision for ParkQuest was born.

As we typically do at TEAGUE, we asked ourselves all the hard questions. If this was a service, how would it work, where would it live, what would be the rules of engagement, and for whom? How does it communicate with the devices, the things, the places and the people that would benefit from it? How does it create value to the stakeholders, and how do we make it engaging at every touch point available to us. But most importantly of all, we asked ourselves: How do we let both the child and parent truly own that moment and can technology help us make it magic.
Our vision, through today’s technology can be a reality. We live in a world where technology enables us to innovate and prototype to make anything possible. It enables us to push the boundaries and ourselves in the process, making us grow. It creates opportunity to become system thinkers, and step outside of our direct disciplines. It is our chance to play with what could be and essentially get out there and do what we do best: make things!

With the keys to possibility being unlocked by technology, deciding what’s most valuable to our end users becomes the biggest challenge.

Magical times indeed!