The idea was to combine fashion and technology together to produce something bigger, something that never happened before. The concept of the fashion show was about cultural contradictions of Pakistan. How we are all living in the same country, but we have distinct cultures and every culture has its own equal importance. So the Black Light Motion Creative Labs decided to show case this Fashion Show with the blend of Projection Technology in it. The event was beautifully managed by the Klockworks, keeping a balance between the projected art with the Fashion Show itself.